We didn't specify what is or isn't or should be Canadian content. That's a complex piece, and I understand that from some of your previous testimony and from what we've heard.
From our standpoint, our focus is to understand the attributes of demand within foreign markets, or frankly, in the domestic market. Do consumers in Japan want a more protein-rich pasta or noodle? If they do, how do we align our research capacity and our processors and exporters to deliver it? That's the question, and it's this question that spans the different players, as we say it, across the food system. Therein lies the opportunity.