Thank you for the question.
For example, if we have historically grown certain types of vegetables, with a regulated marketing system to help protect the producers in their negotiations with processors, retailers, then bringing in new crops, which they're not used to producing, and trying to think of how that's going to be managed...what are the production practices? What are the food safety practices? Are we sure those consumers will be buying it, or will they just test it out and then go back to their home products that are being imported?
David mentioned Vineland Research and Innovation Centre. It's an excellent example of trying to bring the science community, the producer, the processor, and retailers together to try to find ways of profitably producing it, marketing it, and being successful in the marketplace. But it's not always easy. It's also the case that only so many producers, so many processors, are willing to take on those risks early until their product has proven itself.