It's absolutely the right question. We believe very strongly that sports, elite sport in particular, is an absolute laboratory for leadership. You don't need to look any further than a little way down the desk to see the type of leadership that Charmaine has provided, not only within the sport community but in her everyday life. Mark Tewksbury is an outstanding example of that and of course is our chef de mission for London.
The work the Canadian Olympic Committee does in the way that you describe, Mr. Armstrong, is so very important. We have a responsibility first, as you point out, to deliver excellence on the field of play, and that is certainly our mandate with sport as our core business. But as Carol and I discuss all the time, our athletes as leaders in Canada are absolutely a touchstone for Canadians. Where sport is our core business and where our Canadian Olympic team is our brand, athletes sit at the very core of that, and that is the absolute emotional connection for Canadians.
That is the touchstone for pride, a symbol of excellence. And as Charmaine points to, that can transcend sport. It can be about educational excellence. It can be about excellence in business. There are so many wonderful things we can point to around what our athletes stand for.