Mr. Chair, the Asia market is very dear to our hearts in a branch that's also responsible for the Asia-Pacific.
It's difficult to offer general advice in terms of such a broad range of markets. I'm not trying to be cute here. We have very extensive consultations every year on developing our proactive promotional activities. We have very active consultations with stakeholders, with industry stakeholders, and, in addition, with our partners in other government agencies and departments.
Essentially what we try to identify are the key priorities that will give us the biggest bang for the resources we have available. We draw heavily on the input we receive from our stakeholders, especially industry, in terms of identifying where we should focus.
For a company that is new to us and is looking at Asia more generally, we would have a very in-depth discussion with that company to identify what their strengths are, what markets they've already been active in, in other parts of the world, and what type of support they're looking for. Then, drawing on that, we would try to drill down within our network to identify where we could make the introductions. It might be that China might not be the best market for them, but perhaps Taiwan, on the other hand, would be. Alternatively, Japan would be an interesting entry point, and India might be something for further down the road.
Given that each client is unique, I think that's probably the best summary I could give you on that account.
Perhaps I could ask my colleague, Mr. Fraser, who has just returned from an assignment in Asia, to speak to that one as well.