Definitely. Thank you.
I think we do have a role to play. It's been difficult to do it. As Lorne mentioned, relationship-building and trust are key. Experiential knowledge exists with us, as the land managers. Some of us may not have a degree from a university, but I have a master's degree from the school of hard knocks, I can guarantee you.
So there's a lot to be learned. As Bob mentioned, we represent the less than 1% of the population with rural roots anymore. Many people don't understand the practical aspects.
One of the agricultural groups here in the province has a classroom agriculture program, which is aimed at grade 4 students across the province. They get into as many classrooms as they can to give them a bit of an education. That's helpful.
For a lot of us, it would be encouraging, I guess, although somewhat of a burden, to entertain urban people who come out and have a look to try to understand how your operation goes. I've entertained lots of international groups. It's fun; they were our customers and clients at one time or another, and it's highly rewarding to be able to do it. Quite frankly, though, I don't have the time. We're too busy trying to make a living.
So it's difficult. It's a challenge.