I'll go with my colleague's answer. It's a good question without a good answer.
I'll kick it over to your side of the table. In some respects, the politicians are going to have to do something with leadership. It is interesting. I noticed that article and there's been a series before about the fact that donor ages are rising. In other words, the young are not coming in behind.
I do a lot of work with St. Paul's Hospital Foundation and a couple of others locally in Vancouver, and we're noticing the same thing.
Is it pressure on the purse for young people, or somehow there's been a change in ethics? What was it that a generation or two ago made people, in a sense, in their own lives, more charitable than maybe some of the young people coming through today? How do we establish and engender those values? Those are big political questions, and any one opinion is just one among many.
In terms of mobilizing the private sector, in specific terms what I was talking about were companies who have, as in our business, a need for social licence on a world stage and global citizenship-type initiatives are part of the package of things we do, whether it's in a small town in northern Chile where we're providing school support or health support or a global initiative that really has nothing to do with our business. We're operating in Peru and one of the UNICEF programs is there, but it wasn't put there because of that; it was put there because Peru was ready and they had the requisite health system in place. It's the same thing in Senegal. It's not a country of interest to us from a business point of view; it's part of that global citizenship.
I know many of our peer companies like Rio Tinto and BHP are doing the same sort of thing, and that's good, but it's not enough. Getting down to the citizens around the world, particularly the western world--western Europe, the U.S., Canada, Australia, and New Zealand--and making sure that young people coming through realize that development aid is crucial, that a lot of people are worse off than they are, and how do they help make the world a better place.... I don't know the answer, Mark. It would be....