Madam Speaker, the member for Elmwood—Transcona is right again. Maybe they will use their used up Infrastructure Canada signs or something. I do not know. I have not seen what the government is going to do in terms of promoting this.
There will be a lot of small businesses that do not understand the rules. The rules get a little complicated. I did not have the time to go into it during the speech, but there are a number of ways that they can still reach out to customers for a certain period of time, 18 months. There is going to be a process for people who want to get that communication.
It is interesting, because it was a big challenge to get the provision maintained. If people want to opt out from an ad or actual spam or information coming in, whatever it might be, the businesses have to do that within 10 days. The banks complained about how onerous that was. Meanwhile, my bank was regularly sending me emails, every single day, but it did not have the time to take me off the list. The bank wanted to have 30 days to be able to take people off the list, which is ridiculous. It is actually going to be 10 days, which is reasonable.
That will be important, because there are different connections out there. There will still be family members, business contacts, a whole series of people who will continue to have those relations, and then the process has to be started of opting in and out of ads.
There is going to be confusion out there. I think it is actually going to take a couple of years, to be quite honest, for this to be fully understood by the public. I am hoping the government is going to do some promotion on this, because the sooner we can get to this and work on it, the sooner we can improve productivity in Canada.
It is always the workers who are blamed for lower productivity, but here is a case where bad laws and the lack of laws are actually pulling this country down and under.
In looking at the small businesses, there will be an opportunity for those that want to send out legitimate ads. They will have to learn new ways to do that. Also, employees and the businesses' own computer systems will no longer be dealing with the massive amount of junk that comes in that they do not need.
There is going to be a transition period. There is going to be a grace period as this takes place. The dates, times and all those things need to be clearly articulated. I think the government is going to put up some resources to do that. It will make money on those resources because productivity in this country will improve.