Madam Speaker, the existing Canadian Wheat Board will stay in play until August 1, 2012. That is the right time to make the transition to the free market.
What will happen at that point is we will actually have the existing Canadian Wheat Board winding down its operations, still able to sell, still able to fill marketplaces, should it so desire. The new entity, the optional entity, will be spooling up, contracting, offering futures, moving forward, making sure it has farmers' grain to market and fulfill that great Canadian brand that is out there all over the world.
At the same time industry will be ratcheting up its buying power and moving forward. This is great. We will have more than one person bidding on our grain. There will be a number of them. What that does is it drives the price up.
The quality and consistency are still there, guaranteed by the farmer. Now we are going to have other people bidding to sell our product. That is only going to take things higher. That is great.