Mr. Speaker, Canadians are sick and tired of having to reach for the remote control every time a commercial is aired on the TV. That is why I proposed legislation last year to regulate the loudness of television commercials.
While my bill did not come to a vote due the spring election, it did spur the CRTC into action with nationwide consultations. This week, final regulations will become effective on September 1, implementing the measures contained in my bill.
No longer will Canadians be tormented by loud commercials on their TVs. Now seniors, citizens with sensitive hearing and everyone else frustrated by loud commercials can rest easy because the deadline for broadcasters to comply with the regulations is fast approaching. In a matter of months, advertisers will no longer be free to jack up the volume on commercials and we can all watch TV in peace.