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Canadian Heritage committee  Thank you. I used the example of what they're doing in London, just as a template of an idea that galvanized the country. I would go back to the concept of Canada 150 and letting cultural organizations express that, how they think, how it's relevant to them, so that you captur

November 15th, 2011Committee meeting

Anita Gaffney

Canadian Heritage committee  Thank you. We certainly are powered by volunteers. We have 1,000 employees at the festival, but we have 200 volunteers who help us on the ground, doing things like backstage tours, stuffing envelopes, and serving as ambassadors and advocates for the festival. Those people are wo

November 15th, 2011Committee meeting

Anita Gaffney

Canadian Heritage committee  I'll start. There are a few really exciting ways to do that. One is encouraging the arts institutions to embrace the notion of Canadian artists, to commission and showcase the work of the very finest artists in 2017, and to really brand that under Canada 150 in 2017 and the year

November 15th, 2011Committee meeting

Anita Gaffney

Canadian Heritage committee  I think it comes down to having a platform for being proud of what Canada produces today. Variety and diversity are some of the keynotes of Canadian culture. The difference is that for 2017 we should be yelling it from the rooftops and sharing it globally. Before the meeting, Mr

November 15th, 2011Committee meeting

Anita Gaffney

Canadian Heritage committee  Funding is about partnerships, first of all, and using public funds to incent investment from the private sector as well. I think there's an opportunity around both marketing and product development. On the marketing front—again, I can speak about the Stratford Festival because

November 15th, 2011Committee meeting

Anita Gaffney

Canadian Heritage committee  I used the example of what they're doing in London, because what caught my imagination about that.... I visited the National Theatre, the Globe Theatre, the Tate Gallery, and the National Gallery, and what excited me was they had a big idea of Shakespeare. If you want to use Shak

November 15th, 2011Committee meeting

Anita Gaffney

Canadian Heritage committee  I would look to an example of the Royal Shakespeare Company, which brought five or six plays into New York this year, and they did an installation at The Armory. So you might look at that as a model, where you have a venue in a big international destination; you bring an opera, a

November 15th, 2011Committee meeting

Anita Gaffney

Canadian Heritage committee  I'll start and then let the rest of my colleagues go on. The marquee tourism events program was incredibly important to the festival. We received $3 million in each of 2009 and 2010, which basically doubled our marketing budget and allowed us to really reach out further afield t

November 15th, 2011Committee meeting

Anita Gaffney

Canadian Heritage committee  Our archives in Stratford hold props and costumes, but we have a lot of electronic media as well--audio clips from our productions. Remember, we've had people like Christopher Plummer and William Shatner on our stage. Glenn Gould was the music director at Stratford. We have some

November 15th, 2011Committee meeting

Anita Gaffney

Canadian Heritage committee  Great. I'm happy to do so. Thank you very much for inviting me here today. Thank you, Minister Moore, and thank you to Paul Calandra, who I met with a couple of weeks ago. It was as a result of that meeting that the invitation was extended to me today to come before you. So th

November 15th, 2011Committee meeting

Anita Gaffney