My experience is that, yes, there are a lot of social media messages that tend to differ greatly from what's really happening on the ground. In this instance, we provided information to those evacuees who were in the evacuation centres in the hotels. We had our personnel go there on a daily basis to give them information on how the fires were coming along, give them maps to look at, and also give them information on any services that they might need.
Also, I used MBC Radio, which is the Missinipi Broadcasting Corporation in northern Saskatchewan, to get that message out there as well.
Those are basically the things that we use to get that message, the correct information, to our evacuees.