That goes well into your conversation on increased trade of Canadian products.
Part of my question to you then would be this. Is part of that ability to increase trade in that niche market the fact that the content we are selling them has to be Canadian content? The old rules used to be 50%, and as long as it was more than 50% of the packaging, you could have “Product of Canada” on it.
Is part of your plan to make sure it would have to be Canadian content to help that advertising?