Corn is quite in demand. The price is high. A lot of ground that was normally pasture or hay fields was worked up and planted in corn this year, so there's a lot more acreage in corn.
What he's buying isn't explained to the farmer. They just say, “You know, if you get this on it, you're going to get another bushel to the acre”. They don't tell him that it's going to kill the bees. They're selling this poison, but they don't tell them. They're saying that for $5, you're going to get another bushel to the acre. Farmers aren't even aware that they're buying this product.