Thanks, Mr. Chair.
I'd like to welcome Mr. Easter to the committee this afternoon. I always welcome his positive attitude on agriculture whenever he's at the committee. I'd just like to note that Mr. Eyking has the same mentality, and for the pair of them, their recollection begins in 2006, and they've forgotten the years of 1993 to 2006—but whatever.
The first question I have is for Mr. Possberg. It does have to deal with labelling. The Ontario cattlemen have done a great job with the Ontario corn-fed program, and they've been able to really sell it to Loblaws and get them to put it on the shelf. It did take a long time, but they're getting it done now.
A moment ago you touched on labelling. Where is that and what kind of a timeframe are we looking at? When I go to Zehrs in Goderich and buy ribs, you really wouldn't know where they are from. So where are you going and in what kind of timeframe will we see this take place?