Thanks for that question. That's a great question.
In light of dealing with limited resources with government, our industry's competitiveness depends on competitive global market access. Even with a smaller cattle herd, it's just as vital today. The efforts made by Minister Ritz particularly, but also Minister Fast and the Prime Minister, have been absolutely imperative to regaining the ground we have over the last few years. From our perspective, we need that work to continue.
We know that travel is expensive. Yet there's no substitute for Minister Ritz travelling, virtually during every break he's had, into another key country of market access potential for the Canadian cattle and beef industry as well as other agriculture sectors. We need that to continue.
The reality is that in the cattle and beef industry, in order to maximize cutout value, or the value of every fed steer and heifer we produce in Canada, every part of that animal has to find its way to the highest value market in the world. That's going to be something in the neighbourhood of 20 to 25 markets, potentially, from every fed steer and heifer. That's the way we're competitive.