Yes. They go to auctions, they go to agricultural shows and events. They have to make themselves known. Why go to auctions? Because someone may be at the auction and not want to be. He may not be doing well.
Personally, I walked around, I said hi to people, I made myself known. I have given a huge number of lectures. In agriculture, we always need lecturers. Perhaps you have a role in that yourself. Lecturers are in great demand. I was often called on to respond and I offered my services. So many people came to see me that, in winter, the cloakroom was full of coats. People came to see me and I made appointments with them. I made myself available when I went to a region.
Let me give you an example of a talk I gave in Chaudière-Appalaches. When I got there I was told that a farmer had committed suicide and I was asked if I could go to his home. It was raining hard. I had not yet given my talk. So I gave the presentation and then I went to see the lady in question on the farm. Did I have the time to do that? No, but I went anyway. You have to make the time.
Field workers have to be available and visible. They have to give talks and make it known that they are there.
I even go to funerals, because, after farmers hang themselves, they leave other people behind.