As you alluded, there are multiple fairly significant markets in Asia. We have China, where the minister was, but through TPP, we have Japan and Vietnam, and of course we have a free trade agreement with South Korea as well. It's a mix of things that we do, I would say. One is working through the regulators to make sure that, when companies come to us with markets they think they can work into, we look into the sector's priorities and how we can make sure that some of those non-tariff barriers are brought down.
We work in-country through our trade commissioners, for example in China, working with companies and with buyers on the ground to help market development. Some of the trade shows the minister talked about—the food and hospitality expo in China and the Qingdao seafood show—are the kinds of things that we can do to help promote Canadian products on the ground.
It's a mix of technical work, to make sure that companies can reach these markets; trade deals, which obviously help get the barriers down; and the work of development and promotion of the markets. Again, some of it is in-country and some is done domestically, but we're working together to try to get some awareness and market development in some of these Asian markets.