The situation we have right now with Europe is we're very excited and happy to see that market opening up. The level of pork that we produce, the quality of the product, the level of our food safety standards, our traceability programs and everything will meet EU standards. Because of Japan, we are in a position to access that market and we can meet those requirements.
One of the issues we have with the EU, or one that we mentioned, is the health mark label. That's a rather unique challenge, because in that case, it's not actually the regulation that's a problem, in our opinion—I'll say my opinion because I don't want to get into too much trouble with my counterparts in the industry. In my opinion, the issue there actually stems from the CFIA's interpretation of that regulation. The regulation for the health mark label to be applied to all product, fresh and chilled product going to the EU, requires that the label be attached. The problem we face in our industry is when we're doing shipments of export, that can come from two or three different plants and it can be sent to another plant for freezing, to control product, or it can be a product from different sources coming in. The question is, where is the label applied and to which plant? In our interpretation, the regulation is that it's in end use. Once the product is done and assembled, then we do the whole shipment, label it, and send it out. If we try to back that up too far up the chain, it becomes almost logistically impossible to do.
My understanding is that the EU is actually not opposed to our labelling that product at point of shipment. We're down to a CFIA interpretation of a rule, so that's one we'd really like to see addressed. We've been talking about it for two years. It's something that we would really love to see addressed in preparation for getting better access to that market.