I guess we find ourselves ourselves in a slightly different place. I would say that's because of supply management, so that our farmers are able to get a fair return for their investment in producing food. What that's allowed us to do is to look at environmental sustainability. Public trust is one of our biggest opportunities to grow.
We fully support the concerns raised on the other side of it, but what we have been able to do is embrace and invest in it. We think that's a massive opportunity for Canada globally. I've had the opportunity to speak on public trust writ large in countries as far away as China. I was invited to speak last year. Make no mistake; it's not just Canada or wealthy western European countries. The concept of trust in the food system is one of the biggest issues in China, because—back to the melamine scare—they don't trust their domestic food supply, hence we are speaking on that.
My point is that we view public trust, environment, and sustainability as a massive opportunity to grow our exports and to supply Canadians, with our focus being domestic markets. It's a powerful opportunity in our view. We don't see it as a threat.