For the study being referenced, we've measured that between 1981 and 2011, the beef industry has reduced its water footprint by 17%. For each kilogram of beef, we use 17% less water. Those gains were achieved through increased efficiency in animal health and reproduction, improved crop yields, growth weights, slaughter weights, those types of things. I think that also speaks to the fact those improvements in productivity are really important and play a significant role when things like drought stress impacts our industry. If you have more resilient forages and strong management practices, you're better able to manage through those situations in your grasslands. It's still not easy. I'll profess that two dry years in our area meant that most of the cattle that stay on our place until September left in July. That also points to the fact that cattle producers have to be flexible in their decision-making, which very quickly changes based on things. At certain points you have to manage for the long term, which means keeping your grass healthy for the next year.
I think what we're cognizant of in overall reductions is the route we're on to increase productivity is exactly the route to help deal with those issues. We just need to continue to do it: increase productivity, in the varieties of grass and grain we grow to feed the cattle, but also in the overall genetics of an animal. We recognize significant genetic variation across beef cattle. If we can reduce that and increase efficiency, we have tremendous opportunity.