Right, and that's where we're asking growers to work with a professional, a certified crop adviser—they're generally the kind of people who are making fertilizer and other recommendations to growers—to develop 4R plans that are specific to the farm, and then verify that the farmer is following the plan, learning and going through a process of incremental improvement. That's where we'd like to get to 20 million acres by 2020, which would be 20% of the crop production land in Canada.
On February 5th, 2018. See this statement in context.