That is an excellent question that brings back fond memories.
Ms. Larivière was sponsored by the Optimist club near her home. When she set about gathering signatures for her petition across Canada, she needed people to distribute it for her. She did not knock on doors from here to Vancouver to get a more than a million people to sign. Getting those million signatures and more took help from, among others, the Optimist clubs, the Knights of Columbus and other service club organizations. Then the Prime Minister met with her in Parliament.
That was where my involvement began. I saw that nothing was being done afterwards. I said to myself that what needed to be done then was a concerted attempt to convince children, who are perfectly intelligent, to think about what they were consuming.