We're doing a lot of that, but one of the mythologies of new media is that.... We all have these visions. And there's a kid in all our lives who's 14 years old, who's in the basement or in the garage, who's got a website, and it's terrific, and he's smart and he's going to do great things.
I was in a meeting last week with two enormously creative cartoonists who are looking to do a project. They had done some small things on YouTube, and it was great stuff and they asked us about it. We told them it was terrific. They asked us how much we thought it would cost. We said to do it right, for a kids' series, we're probably talking about $10 million, and they each fell off the chair. That's the challenge we have. Yes, you can do a website for $395 a year, but to make the really good stuff, the kinds of stuff that Astral and we put on the air....
By the way, we have just funded a group in downtown Toronto, inner city kids, and we are going to run their programming on air, on the big professional channel. This is 5- to 15-minute stuff they're doing. So we'll give them a window, but at the same time as we give those windows, we have to find a way to find that $10 million. That's the challenge we have in Canada, and a lot of that's going to come from foreign markets.