No, I'm saying that it has always been that way. In order for small programmers to be competitive, they must set themselves apart from the others through their effectiveness and originality. Nowadays there are large fully integrated companies. Naturally, a small programmer wants to secure as much broadcast time as possible for his product. The competition is tougher now, but that is perfectly normal; it is just the way the competitive environment is evolving.
On November 18th, 2010. See this statement in context.