I wanted to say as well that it is really an issue of access. When Suzanne was speaking she told you that it's not only about access, it's about price, it's about packaging, it's about marketing. You could be the best business person in the world and you can have the most innovative concept in the world, but if you don't have access you don't have anything at all.
I wanted to make a comment. Earlier the chair was saying that an increase in vertical integration is just a natural progression. I hate to disagree with our chair, but I vehemently disagree with our chair. What's happened in Canada is that the current winners of the industry have actually constructed that market. There's never been a free market. There isn't a free market. It's been constructed. I just want to make sure you all understand that.