It may be very different, or it may be only somewhat different. The English-language market monitors what is occurring in Quebec. The largest integrated company is Quebecor. I guess you could say that other distributors are falling into step to a certain extent and doing business in Quebec. There are benefits. For example, the company itself is doing very well. Also there is a star system in place that has been very successful under its direction. There are new services--
On November 18th, 2010. See this statement in context.