Absolutely. Canadian consumers are smart, and they will go and find the best value. Frankly, business owners in Canada are also smart. If they can advertise the same product in a similar format and get a 15% rebate because they don't have to pay sales tax, versus advertising in a digital format and paying a 15% or a 13% sales tax, and they feel they'll get the same outcome, they'll take the one that costs less.
If you're home one night and you can watch a movie, and you can do it through a Canadian provider or you can do it through an American provider, and you're watching the same movie and it's the same price—$6.99—but one will charge you sales tax because they're Canadian and the other one won't because they're not Canadian, which one are you going to pick? Most people will pick the one that doesn't charge sales tax, because they get exactly the same product, exactly the same service at the same time, the same experience. The only difference is that they don't have the enjoyment of paying the sales tax.