Yes.
Evidence of meeting #34 for Canadian Heritage in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was advertising.
A recording is available from Parliament.
Evidence of meeting #34 for Canadian Heritage in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was advertising.
A recording is available from Parliament.
11:20 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
Yes.
11:20 a.m.
Conservative
Larry Maguire Conservative Brandon—Souris, MB
Do you have any kind of breakdown of the specific campaigns of the largest three ad buys that they've done this year?
11:20 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
If you had asked me for last year, I don't think I would have it off the top of my head, but this year there's been very little advertising. There's really only been one major campaign run this year, and that was the census campaign. Advertising has not gone on in the same level as it had in previous years. There's been the census campaign, and a few tiny things here and there. Shortly, because it's November, Veterans Affairs will be coming out with its remembrance campaign.
Basically, those are the only two real campaigns. There's been a bit of advertising here and there. You know, Parks Canada advertising a park in one particular publication—
11:20 a.m.
Conservative
Larry Maguire Conservative Brandon—Souris, MB
How would that differ, then? You're saying there was more advertising done in the past.
11:20 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
Yes.
11:20 a.m.
Conservative
11:20 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
The three amounts?
11:20 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
Oh, from last year.
It would be in our annual report. I don't know them off the top of my head, sorry.
11:20 a.m.
Conservative
11:20 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
The Syrian campaign would have been a big one last year.
11:20 a.m.
Conservative
Larry Maguire Conservative Brandon—Souris, MB
Pardon me, just because of time, I thought you had just mentioned that you had them from previous years.
Do you have any idea of what we'll be looking at for that campaign in the coming months and in the new year?
11:20 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
Which campaign?
11:20 a.m.
Conservative
Larry Maguire Conservative Brandon—Souris, MB
The promotion and advertising that you would be doing.
11:20 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
It would be departments doing it, and I don't believe that it's public at this stage. The ad plan is the subject of a Treasury Board submission that has not yet been tabled.
11:20 a.m.
Director General, Government Information Services Sector, Department of Public Works and Government Services
In 2014-15 in the annual report, the biggest campaign done that year was $8 million, Le plan d'action économique du Canada.
11:20 a.m.
Conservative
Larry Maguire Conservative Brandon—Souris, MB
Do you have any kind of a breakdown on the dollar amounts by those departments for total advertising?
11:20 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
Yes. We produce an annual report every year. I think members may have been provided with the last copy, which was in 2014-15, and it breaks down the major campaigns, which we consider to be anything that's $500,000 and above. In addition to that, every single department that spends a dollar or more on advertising is listed with their expenses.
11:25 a.m.
Director General, Government Information Services Sector, Department of Public Works and Government Services
On table 4, you have every department, and how much they spent in 2014-15.
11:25 a.m.
Conservative
11:25 a.m.
Director, Advertising Coordination and Partnerships, Department of Public Works and Government Services
The one for 2015-16 will be published by January 30, 2017.
11:25 a.m.
Conservative
Larry Maguire Conservative Brandon—Souris, MB
That's where I was going, just for what we had for this year. Okay. Thank you very much.
11:25 a.m.
Conservative
Larry Maguire Conservative Brandon—Souris, MB
I wondered who has the final decision-making authority? I think you were talking with my colleague in regard to that.
