Our role really isn't to make recommendations as far as media planning goes. As I said, our job is to check whether media plans adhere to the applicable policies and legislation.
That said, my group is split into two sections. In one section, analysts review media plans and other things for compliance. In the other section, another team in my directorate is responsible for capacity and resource building, and works on departmental communications.
We offer information and training sessions. That's where we share best practices and talk about trends and research. We develop tools. The goal is to make sure that the people in the departments have everything they need to make sound decisions. We do it to foster better decision-making.
As I said, we provide a variety of information and training sessions.