Thank you, Madam Chair.
I would like to thank the witnesses for being with us today. Their comments may help us better understand the purchasing policies and recommendations.
That's the subject I'd like to discuss with you. You made it clear that departments know the objectives of their campaigns as well as their target audience. They are the ones who make the choices. You, on your end, make sure those choices adhere to the various requirements.
First of all, I had a look at your organizational chart. Some 15 people report to Ms. Jourdan. I didn't see your name, Mr. Saint-Pierre. Perhaps it is somewhere else on the chart.
Are the analysts in place able to make media recommendations to the department? For example, this graph clearly shows why those in the print media came to us to say they had lost half of their advertising revenue. It's right there, and it's quite clear that they lost 40% of their previous revenue.
A comparable, and even bigger, increase is noticeable in terms of Internet advertising. Television seems to be the big winner in these investments.
Do you provide a consultation function for the departments? Are you able to offer recommendations, make choices, and monitor trends? Has your team of analysts been cut over the past few years?