Can I ask you whether you have relevant figures or measurements related to, for example, advertising? We are, after all, talking about a perspective that has to do with this issue.
I am fully aware that your mandate is not to give charity to the media that ask you for assistance. Your role is to ensure the communication of government activities and government programs. All that is quite clear. However, I just want to also ensure that social media are not leading us down the garden path. Basically, do you have any figures on the big billboards we see along the highway?
I live in Longueuil. I come to Montreal almost every day and I see big billboards. Do those billboards still have an impact on people? That is certainly difficult to measure. However, people see them. There probably is an impact when people see an advertisement on an event, which is sort of the equivalent of the full-page advertisement they used to see in a newspaper.
Are there any figures that indicate that, for example, CBS Affichage and Zoom Media are dying in their advertising market.