Right; that's because he does free distribution. We are paid distribution, so we get funding to offset the costs of that distribution through the Canadian periodical fund.
The trend tends to be towards free models, whereby people are getting the paper for free—Metro, or in the smaller communities it happens quite a bit too—but there's no opportunity to tap into any sort of backstop or assistance to get such a program off the ground.
If you wanted to do a full distribution paper, for example, in a territory in which 85% of the people maybe cannot afford even to buy a newspaper, we can't get going the model of giving everybody a free paper to get the information that would help them find a job, etc.
One of our main competitors is CBC, which is on the radio in every community in Nunavut; otherwise, we're the only ones on the ground. They can watch TV. APTN is pretty well watched, as there is an office there, and obviously whatever else is on cable, but the real competition is CBC and Facebook, which people tend to be using for free, getting their information for free. Although Facebook is not necessarily competing in Nunavut for those dollars, the Nunavut government is certainly spending money on Facebook advertising instead of spending that money with us. That is a good example.
I don't know whether Bruce may have anything to add to that.