In my mandate letter, I was tasked with bringing back and modernizing two programs that had been abolished by the previous government, namely PromArt and Trade Routes.
I decided to do more than what was laid out in the mandate letter and develop Canada's first cultural export strategy. I am currently working with my colleagues including the Minister of International Trade, Chrystia Freeland, to adopt an approach which will take into account not only the cultural export strategy, but also, generally speaking, the export and investment strategy for our creative sector.
This includes not only music, cinema, television and books, but also virtual reality, video games, design, and so on. It is therefore a wider approach than the traditional one, which includes the living arts and the various artistic categories I just mentioned.