As I mentioned in my presentation, a very big portion of our annual visitation comes between about mid-May to the end of October, and it's very closely aligned with the cruise ship industry. A lot of cruise ships come into Halifax.
Probably one of our strengths in terms of the tourism market is the fact that Halifax has a strong connection to the Titanic. I won't lie: a lot of people who come to visit the maritime museum, particularly those off cruise ships, come with the assumption that they're coming to the local Titanic museum. We're always happy when those visitors come and enjoy our Titanic exhibit, but they walk away or come up and comment to us afterwards about how they didn't know about the Halifax explosion, about the role of Halifax during the wars, or about just how active and busy our harbour was and is.
Certainly, having a really iconic exhibit or something that really resonates with people from all over the world, that being the Titanic, certainly helps our visitation in terms of the tourism market. It is a very substantial part of our revenue stream in terms of the visitors who come in throughout those months. We appreciate that, we need that, and it's essential, but we are always asking ourselves, what we will do if for some reason they decide to move the cruise ship terminal? For many years now, because of that and also because of our changing mandate in the department that we're a part of, we have been trying more and more to make sure that we are building meaningful connections with our community. That goes back to the previous question about connections.
We do put a large focus not necessarily on increasing the visitation from the local markets but on making sure that we're important to the local communities and markets. We're hoping that the visitation follows the fact that we've become relevant to them in some way. It might be that we partner with groups so they can make their programs happen, programs that we may have a connection with. Sometimes it's a pretty vague connection, to be honest, but I think the benefit is that we are working with community groups and developing relevance and value for them. Often there's a snowball effect in terms of new opportunities that end up coming out of it and are many times more closely aligned with our mandate of promoting maritime culture and heritage.
Tourism is very important. We do benefit greatly from it, but that doesn't lessen our efforts and our value of connecting more with the local communities.