Thank you for that question, Mr. Louis.
The government has undertaken a number of things in the last mandate that we intend to pursue.
The first thing I should talk about is the historic investment in the arts and culture sector. If they're not the most important, proportionally, of all the G7 countries, then those investments in the last mandate were amongst the highest in the sector on a per capita basis. The Canada Council for the Arts and a historic investment in the CBC....
We've launched a number of initiatives or provided increased funding to organizations in the arts and culture sector, and more specifically for music. I think about the additional $20 million over two years that was provided to the Canada music fund.
Some of the elements that we have started doing around our cultural export strategy include the Frankfurt book show that will happen next fall. It's interesting to note that every year Frankfurt invites a country to be the host of the book show in Frankfurt. I was talking to someone, I believe from New Zealand—I think it was the last country to host that book show in Frankfurt—who told me that tourism went up 15% to 17% in New Zealand after they did that. The person I was talking to was clearly making a link between those.
Culture is obviously about more than money, but it's also about that. There's an intrinsic value to our arts and culture, but there is also a very important economic element for our country for getting our shows, music and books exported. We want people to discover them here, obviously. As you were pointing out in your question, in a world that is getting more and more global, it's also important to get our stories seen abroad, should they be in music, theatre or TV.