Evidence of meeting #117 for Access to Information, Privacy and Ethics in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was vote.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Clerk of the Committee  Mr. Michael MacPherson
Zackary Massingham  Chief Executive Officer, AggregateIQ

12:45 p.m.

Chief Executive Officer, AggregateIQ

Zackary Massingham

Not that I'm aware of.

12:45 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

Were you involved in a chat with BeLeave in one, and Vote Leave in a separate one?

12:45 p.m.

Chief Executive Officer, AggregateIQ

Zackary Massingham

Those chats are separate, yes.

12:45 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

Okay.

I have one last question. In one of your conversations with BeLeave, in one of your chat rooms, you talked about “hard stuff” and “soft stuff”, relating to types of ads. What did you mean by “hard stuff”?

12:45 p.m.

Chief Executive Officer, AggregateIQ

Zackary Massingham

I think that's more aggressive messaging—

12:45 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

Is that tailored more to older voters or to younger voters?

12:45 p.m.

Chief Executive Officer, AggregateIQ

Zackary Massingham

At the time, it could've been tailored to anyone. They were simply doing awareness, but—

12:45 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

And you said “soft stuff” is more what?

12:45 p.m.

Chief Executive Officer, AggregateIQ

Zackary Massingham

Sorry?

Soft stuff, for their audience, seemed to be better receptive—

12:45 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

—for the BeLeave audience.

12:45 p.m.

Chief Executive Officer, AggregateIQ

Zackary Massingham

For the BeLeave audience, yes.

12:45 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

When you talked to the BeLeave audience and you said, look, we'll leave the hard stuff to Vote Leave, were you not coordinating with them?

12:45 p.m.

Chief Executive Officer, AggregateIQ

Zackary Massingham

No.

I believe where that chat is being referenced was in and around a rather tragic accident or situation in the U.K. The advice at the time was to simply continue with the messaging style they had and not be too aggressive.

12:45 p.m.

Liberal

Frank Baylis Liberal Pierrefonds—Dollard, QC

Thank you.

12:45 p.m.

Conservative

The Chair Conservative Bob Zimmer

Thank you, Mr. Baylis.

Mr. Massingham, I have just a couple of questions.

At any point in your testimony today, were you coached by Mr. Silvester?

12:45 p.m.

Chief Executive Officer, AggregateIQ

12:45 p.m.

Conservative

The Chair Conservative Bob Zimmer

At any point in your testimony today, were you advised by Mr. Silvester?

12:45 p.m.

Chief Executive Officer, AggregateIQ

12:45 p.m.

Conservative

The Chair Conservative Bob Zimmer

Okay, I have one last question for you. We'll review the information that you submit to us. I'm going to give you a deadline of Monday at 5 o'clock, Pacific Standard Time, to provide what you've said you're going to provide to us as a committee.

Is that sufficient time to get all of that together?

12:45 p.m.

Chief Executive Officer, AggregateIQ

Zackary Massingham

I believe so.

12:45 p.m.

Conservative

The Chair Conservative Bob Zimmer

It's approximately three days.

What you submit to me, as chair, and to us as a committee, will be a deciding factor in whether we have you or Mr. Silvester back or not. I advise you to stick to that timeline as much as you can.

Again, I'd like to thank you for testifying today before our ethics committee.

Thank you.

12:45 p.m.

Chief Executive Officer, AggregateIQ

Zackary Massingham

Thank you very much.

12:45 p.m.

Conservative

The Chair Conservative Bob Zimmer

We're just going to suspend until we can clear the room to go in camera to talk committee business.

[Proceedings continue in camera]