I call it professionally sharing, as opposed to letting it happen organically. Let's forget Facebook exists and say, for example, I talk to my friend. He says that's a great idea, Frank, and he talks to his friends. There's nothing against the law there.
Now, let's say we've defined what an ad is and what it is not. There are a number of things you've all mentioned around controlling an ad. I don't have much time, and I agree with the public repository. Does anybody disagree with that? Okay.
I agree with listing who the official agent is, and who paid for it. I agree with the idea that the advertising rates should be the same as we have now, so they can't inadvertently promote one point of view.
You put forward one area where I'm not in agreement, which is transparency in terms of why the voter was targeted. Let's say I go back to soap operas. Soap operas came out in the 1930s. People had radios, and advertisers asked themselves who they were going to target. They wanted to target women, because women were going to stay at home. They wrote the content for women, and they put it on when they knew women were home alone. They were selling them soap, hence the name soap operas.
I don't see the problem with someone targeting me per se. I want to hear your thoughts on that, starting with you.