In terms of the industry, who better to serve Canadians in terms of monitoring their information than Equifax? We have every trade, every credit card that reports to us, all our members, the banks, and everybody you bank with. That information, and being able to update and alert you to the fact that somebody has put a fingerprint on your file.... We're in that spot where we have that information and access to that information to help better serve consumers.
Your question is fair. There are not many more industries that would have that amount of data to be able to best serve consumers to fight fraud, and to be able to alert them as to who has touched or accessed their information.
In terms of fraud prevention and awareness, we're well positioned in the industry.