I will answer in English, if I may.
It's a very simple answer.
Our stations are in the communities. Our stations are known by the communities, and therefore, when our stations speak, they're informed by said communities.
When the hosts speak, they speak because they've received their information in the grocery store line, because they've connected with those members of the community. I'm not talking international here. I'm talking about where we live.
When you hear that person on the radio or you see them tweeting, or you see them on TikTok or Twitter, you know who they are. You know how you can come back to them and say, “I don't think that's true,” and, “Where did you get that information?” That is the key to local news.
It's not just in the news reports. It's contained in the conversations between hosts. It's contained at the festivals with the artists. This conversation happens all over the place.
If you'll permit me, I'll take a moment because when it comes to tourism, the importance of having good small and medium enterprises is vital. That is the underpinning of tourism. Those enterprises rely on community radio to get their message to their listeners, to the audiences where they will survive, not just in peak tourism season but also off season.
I want to speak to health for a moment. Our journalists were the ones on the ground in Vancouver's Downtown Eastside. They were the ones at the clinic who were hearing from the doctors, and they were the ones who were giving the people on the ground the information they needed in their community.
That's where we play the role of a vaccine when it comes to disinformation, because we're on the ground; we're in the faces of people who need to hear us, and we're responsible to those people when we walk out the door of our station.