Evidence of meeting #127 for Government Operations and Estimates in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was women.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Cass Chideock  Deputy Director, Small Business Policy Team, Crown Commercial Service of the United Kingdom
Clerk of the Committee  Mr. Patrick Williams
Annette Verschuren  O.C., Chair and Chief Executive Officer, NRStor Inc., Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders
Elyse Allan  President and Chief Executive Officer, GE Canada, Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

12:15 p.m.

President and Chief Executive Officer, GE Canada, Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Elyse Allan

I would simply say that the tendency is for women to build networks among women. One of the things we really want to encourage is that we're not looking to necessarily create accelerators just for women. We actually want to do whatever we can to encourage women to network in safe environments formed with men, so that they can build their network and build access to more business.

That's one of the areas of focus in the recommendations around accelerators and hubs, that while there might be special training or areas of focus for women where we do see they could use some help or additional development, in fact what we want to do is help women and men network together—

12:15 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

Yes.

12:15 p.m.

President and Chief Executive Officer, GE Canada, Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Elyse Allan

—so that we broaden their network.

12:15 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

From what I read in the report, it's creating that safe space so that both women and men feel they could network.

12:15 p.m.

President and Chief Executive Officer, GE Canada, Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Elyse Allan

Correct.

12:15 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

That's a big challenge. That seems to be a big challenge, no?

12:15 p.m.

President and Chief Executive Officer, GE Canada, Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Elyse Allan

The Consul General in New York, when she spoke to us in one of our round tables down there, gave some excellent examples of the programs that they are running in New York City for Canadians and for Canadian women. That did allow, to your point, safe networking, and we think that's a vital role that accelerators and hubs can play. They can facilitate and help build and create that trusting environment. That's ultimately what we need to do, create more and more trust between men and women so that they're comfortable doing business together.

12:20 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

Together, yes, and definitely increase the 7%. That was quite a shock to find out that it's only 7%.

12:20 p.m.

O.C., Chair and Chief Executive Officer, NRStor Inc., Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Annette Verschuren

Yes, of women-owned businesses of more than 100 employees. That's a big challenge.

12:20 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

Yet they are 50% of the founders.

12:20 p.m.

O.C., Chair and Chief Executive Officer, NRStor Inc., Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Annette Verschuren

They are 50% of new businesses that are started. Many of them are service-oriented businesses; we have to look at the sectors very much. It is true, and the profitable performance of these companies is also very positive relative to male-owned.

12:20 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

Do you mean those 7%?

12:20 p.m.

O.C., Chair and Chief Executive Officer, NRStor Inc., Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

12:20 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

The profitable portrait is very different—

12:20 p.m.

O.C., Chair and Chief Executive Officer, NRStor Inc., Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Annette Verschuren

Yes, the profitability of companies that have women founders is 63% more profitable, from a 10-year study, so we know it can be done. It really can.

One thing I would like to say is that the engagement of men is so extraordinarily important in this discussion. You have no idea. Women talk to women too much about this. One of the things that Elyse and I did was start a hashtag, #WeNeedBoth. We have asked women to say, “Look, I'm not going to sit on a panel and just talk to women without a man with me.” We're asking men to say they will participate in this. The discussion needs to go beyond women. This discussion needs to be much more honest, direct, and frank with men. This is something we really feel strongly about.

I see that we have many men in this group. I really want to say to you all that we need to talk about this, because this is an economic opportunity to bring more leadership in our community, bring more participation of women. There is a direct economic impact that will help our productivity in our country and help our economy. The participation of men is one thing that Elyse and I really want to deliver home to you.

12:20 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

We have the collection of data on the business world. Now we need to start collecting data on the government side, if I understand correctly.

12:20 p.m.

O.C., Chair and Chief Executive Officer, NRStor Inc., Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

12:20 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

That has not been done.

12:20 p.m.

O.C., Chair and Chief Executive Officer, NRStor Inc., Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Annette Verschuren

I don't know.

Elyse, is the data on the private sector side that rigorous in terms of collecting data on—

12:20 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

Women and—

12:20 p.m.

O.C., Chair and Chief Executive Officer, NRStor Inc., Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Annette Verschuren

—procurement programs or diversity programs?

12:20 p.m.

Conservative

The Chair Conservative Tom Lukiwski

Could we have a fairly brief answer, please?

12:20 p.m.

President and Chief Executive Officer, GE Canada, Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Elyse Allan

I don't know the answer offhand. I think we did find that in the States there was some good data that the government had and through the women-owned businesses, the people who have participated in the federal women-owned business program. That's why it's driving data collection.

12:20 p.m.

Liberal

Alexandra Mendes Liberal Brossard—Saint-Lambert, QC

We do have a lack here in Canada.

12:20 p.m.

O.C., Chair and Chief Executive Officer, NRStor Inc., Canada-United States Council for Advancement of Women Entrepreneurs and Business Leaders

Annette Verschuren

Correct. That is one of the recommendations.