I have less than two minutes.
I think the Canadian Cancer Society and the organizations around cancer have a pantheon of medical doctors and research scientists. It probably wouldn't need a lot of work to find a few. You just need to start with a few, and the money you would get would help you do more research into more products so you could put your logo on them, like the Dental Association and the Chiropractic Association and the dermatologists.
If I remember Madame Côté's response to one of the questions, she talked about logos on products. When I go into a grocery store, especially if my wife is with me, and I reach for a can of soup, my hand gets pushed over to the lower-sodium soup. Heart Healthy means different things to different people, but if I were to go into a restaurant that had a little logo from the Canadian Cancer Society, you can believe I would choose that, and I would bet if you asked every MP around here, he or she would probably choose a product that had a Canadian Cancer Society logo. When you say something is good, it's good. Nobody's going to argue with you.