The challenge comes from the fact that there isn't just one target. Everyone is interested in young people, but they aren't the ones who are most at risk; it's adult men. There are sub-groups as well, such as gay and lesbian individuals. Since there isn't a single target, we need coordination, an authority capable of determining the multiple targets and of ensuring that the information is spread everywhere.
Suicide is multi-determined. There are all kinds of risk factors, such as the lack of protection factors. There are various ways of lowering the suicide rate: we can control access to methods, we can provide help in crisis situations, telephone assistance, for example. The Internet is a new frontier for providing assistance. We can also apply the current legislation, such as Bill 141, which prohibits anyone from inciting or encouraging a person to commit suicide. This has never been applied when a person pushes another over the Internet to commit suicide.
There isn't just one target. I wouldn't dare say that one thing should be done instead of another. Suicide can affect everyone, and we need to act at multiple levels, simultaneously.