One of them has published its website online through the Get Your Business Online program.
To answer your question directly, I'm not aware of any specific initiative. As a practical matter, I don't know that people are afraid of doing business with companies that exist online only. If you look at the statistics for Amazon, for example, it's the largest retailer in the U.S. now--or if they're not, they're certainly number two behind Walmart--and they don't have a physical storefront anywhere.