I think the undercurrent to the comments you've heard today rely not just on a conversation about big data but also the idea of scalability. Put simply, big data is this transformation we've had from having to buy a very expensive personal computer with very little capacity in the 1980s to being able to buy as much capacity as we need with the click of a button and the use of a credit card online.
It means that people who have an insight, like Steven in Toronto, and need the resources in order to conduct large-scale research on very large problems don't have to go out and buy computers. They don't have to go out and build data centres. They can scale up their experiment as they need, using these resources. In this case, we donated that computing power to the autism society.
In terms of disruptive technology, which we've been talking about, this is the barrier to entry that has disappeared. Whether you're a young individual or you're someone in your twenties just coming out of university or you're in fact mid-career, you now have access to not just the computing power but also the manufacturing technology, 3-D printers and so on, to start a business and to iterate it very quickly, because you're not investing in the heavy equipment and you're not investing in the technology that ties you to an existing business plan.
That's the secret to big data. You now have easy and cheap access to the tools. You have easy and cheap access to the insight. You also have the ability to change your business and change your products when it becomes evident to you that something needs to happen.