That's interesting. I think the reality of the marketplace is that there is that balance. People are out there marketing their brand. Whether they're a newspaper...they put stuff out on social media to draw people in. That's how they get subscribers and everything else. There's always that balance.
I think the idea, though, has to be that, at the end of the day, if you're putting it out there, you do control it and you understand the terms and conditions under which you're putting it out there and you have control over them. I think that with so much of what happens now, there is no control. Essentially, in the existing framework, it's put out there, and you lose control and you have no ability to monetize it. I think it's really about bringing back that control to do it.
Obviously, any author or any publisher wants the widest distribution possible, but again, with some balance and an opportunity to monetize it.