Okay, I see, sir.
That's right. I think for the content we're talking about, rights holder content, if it shouldn't be on Facebook—we've talked a lot about music this afternoon—it would be taken down.
Obviously if a publisher had, let's say, a firewall around their content on the website, and then somehow somebody nonetheless was able to share their content on Facebook, we would obviously want to make sure we were in compliance and we would take down that content. In this case, when people are able to share news articles on Facebook, what I'm saying is that they have allowed for that sharing. They've allowed for people to take a hyperlink or a URL and put that somewhere else—for example, on Facebook. That actually, incidentally, sir, drives a lot of traffic to their sites.
I do want to say one other thing, if I may. We do take our responsibility seriously with respect to the news ecosystem. We know that many Canadians do, in fact, get at least some of their news from Facebook, so we are investing in partnerships. For example, we have a partnership with Ryerson University, with their School of Journalism, as well as with the Digital Media Zone, in which we're working with entrepreneurs to see what kind of innovative business models may emerge for the news ecosystem. That's the kind of work we're engaged with. We just finished with the graduating class of 2018. There are five start-ups that I think are going to make a really good run of it as businesses.
Those are the things we're looking at. I think the challenge with the proposal that I've heard is that it kind of relies on publishers and users to decide how much a particular piece of content is shared. Any kind of business model that's based on that would be at odds, I think, with how sharing actually works.