It's Dave Watt here. I'll take the first shot at that. Dean may follow up.
I think we would consider “rural” to be the same metric as Statistics Canada does, that is, communities with a population of less than 1,000 and areas where the density of population is 400 or fewer per square kilometre. In this way, we're working from the common definition that the CRTC uses, and StatsCan as well.