Interestingly, we never talk about the cost per unit. The cost per unit is actually falling rapidly. What's happening in Canada, as the other witness just said, is that costs are rising and the unit usage is rising, yet our price per unit has been falling rapidly. This is typically not unpacked when people look at a headline price for a set of services, but when you look at what's happening underneath that, it's like you're able to buy more and more of each unit at a far, far lower price. So the costs are actually falling dramatically, particularly in the wireless space and the wireline space, but that's not typically reflected in these bundled services that aggregate costs as part of the platform that has now moved from 3 gigabits to 5 gigabits to 10 gigabits, all at smaller increments than you would expect given the capacity given.
On May 14th, 2020. See this statement in context.