I think your point is well placed there. Just because there has been almost no trade in the past doesn't mean there isn't potential for the future.
What I would look at is through our beef promotion agency. In looking at this agreement during the negotiations, they contacted the export companies and asked if there was any interest in Jordan, and they said yes, they had not been there in the past, but there is some interest. There is some potential there for the future.
On the competition side, I really don't see that we have a competition issue with Jordan per se for the domestic market. What I was talking about earlier was that given the very arid nature of their land base, it's really not a country that is very well suited for beef cattle production. They do have some dairy production. They have some sheep and goat meat, but they do rely on imports for more than half of the food that's consumed in Jordan.
Where the competition would really come from would be with other beef-supplying countries. The main beef exporting countries around the world are Australia, New Zealand, Canada, Brazil, Uruguay, and the United States, and in the Middle East there actually are some European exports that are highly subsidized into the Middle East.
Listing off those countries, the one that I would say we really compete with primarily is the United States. For the South American countries, Australia, and New Zealand, it tends to be a grass-fed, lean product. It's at a different price point. We don't really try to compete against those. We compete for the high end, the grain-fed grades very well. Think of a nice, juicy steak. That's what we're very good at. We do that well, and we do compete against the Americans for it.
In a situation where the Americans have had duty-free access to Jordan for over 10 years, that's where we need to get that parity restored.