It's a long story, again a very fascinating one, but maybe not for this platform.
The challenge is there are some marketplaces that have a shelf life over here, but there are other ones that need to go elsewhere.
This particular case was doing some consulting for locals, a manufacturing facility for maple syrup. Their situation wasn't relative to the farm-gate mentality, where typically maple syrup is sold wherever. We had to do it in bulk, because in Austria, they mix maple syrup with lemon juice and cayenne pepper, and they use it as a food substitute. They were looking for bulk, basically.
This particular year, that couldn't happen. We put the deal together anyway from somewhere else, and we built a reputation. International business is done by relationship. Relationship is key.